Rediscover Your Purpose. Revolutionize Your Leadership.
Transformational Executive Coaching for You and Your Team
Stuck in the Grind?
we've been there
You’re a driven leader with big dreams, but the day-to-day battles are holding you back. Most of our clients come to us experiencing:
Constant team conflicts
Decision fatigue
Lack of forward movement
At Potential2Results, we help leaders break free from the deadlock, unleash their potential, and create a lasting impact on the world.
ready to break free and live boldly?
Unleash Your Potential
At Potential2Results, we help individuals and teams cut through the noise and unlock your leadership potential. By facilitating personal transformation + proven strategies, we'll help you:
Unite your team
Make confident decisions
Reclaim your time and energy
Check out our programs
True Leadership Doesn’t Start with Strategies or Systems
It starts with you.
We’ve seen too many coaching programs that miss the opportunity to address the person as a whole. At Potential2Results, we believe that true transformation happens when all parts of your life--your faith, purpose, and leadership are aligned.
Here’s what sets us apart:
Integrated Approach
We unite professional coaching and inner transformation, helping you align every part of your life for true, lasting change.
Community Support
Join a thriving network of leaders—local and global—committed to growth, connection, and shared purpose.
Demonstrated Excellence
Backed by decades of experience across industries, we deliver proven strategies that work for leaders like you.
SERVICES
For Your Business
Business Coaching Services
Potential2Results helps businesses achieve clarity, alignment, and growth through strategic planning, leadership development, and team coaching, driving greater collaboration and measurable results in productivity and profitability.
Individualized Executive Coaching
Group Coaching
Leadership Team Retreats
Professional Development
For You
Purpose Leader Accelerator
A transformative coaching program designed to help leaders align their career with their calling and create lasting impact.
Lead with confidence and align with your purpose.
Empower your team to thrive and grow.
Communicate with clarity and inspire action.
Advance your career and stay true to your calling.
READY TO GIVE it A TRY?
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How do you get started? It's simple...
Schedule a 20 Minute Call to identify what’s holding you back and where you want to go.
Build a Plan: we’ll find the coaching path and program that is right for you.
Walk in your purpose with guidance that empowers you to lead boldly and live fully.
TESTIMONIALS
What others are saying
"Trusted Friend and Confidant"
Bob Willumsen came highly recommend as an Executive coach and acted as a conduit between where I was and what I could become. Though I did not realize the need, Bob came at a time that I needed him the most. His coaching, counseling, accountability (required transparency and trust), and friendship helped shape and give clarity to my “3 Fs” (Faith, Family, & FedEx). He provided tangible and practical tools to guide my thoughts, decisions, transitions, and purpose. Many of these tools have been shared and positively impacted my family, friends, and FedEx colleagues. Today I can honestly say that Bob has become a trusted friend and confidant!”
— Don Kwasigroh, VP, FedEx
"Challenged me to grow in all areas"
"I had a clear vision of where I wanted to go with my business, but I needed some help to identify the steps to make it a reality. I needed a thought partner and that is where Bob came in. He has helped me not only take tremendous strides forward in executing my vision but has also challenged me to grow in all areas of my leadership. I feel like I have a greater understanding of how to take the ideas in my head and put them into action. Bob has helped me be clear and consistent in my message with my team rather than trying something new every month. I am confident that I have grown my leadership to a whole new level with my partnership with Bob."
— Scott Swindler, Owner/Operator, Chick-Fil-A
"Helped me reach new levels of my career"
I have been a client of Bob for years now. He has been an incredible business coach to myself, my team and others as well. Bob does a great job at keeping everyone engaged from start to finish. I have sought him out for a lot of career advice, which he graciously gave, and it has helped me reach new levels in my career. I am forever grateful for the mentorship and guidance he continues to provide to me! Hiring Bob with Potential 2 Results was the best decision I’ve made!
— Mollie Walker, SVP, Director of Cash Management, Co-Founder of Tennessee Fertility Advocates.
"Results were outstanding"
My company recently gathered our team for a national training and team building session. We have 35 plus professionals each with unique skill sets and communication styles. We hired Bob to help us define and understand the best tools for listening and understanding each other. Our goal was to maximize communication and understand the best fit for each team member. The results were outstanding. The team was really engaged and told my partner and me how educational the training was. Bob was really good at probing and asking the audience for feedback. We built a team map and had takeaway tools. We have already seen a good return on our investment."
— David Van Horn, VP, Grecco Construction Consultants
The 4 Types of Negative Communication Patterns
The 4 Types of Negative Communication Patterns
Wouldn't it be nice to have necessary but difficult conversations without unnecessary drama, resistance or hurt feelings? Having these types of conversations is both a discipline and an art.
To get better at hard conversations, you can start by becoming aware of the 4 types of negative communication patterns that derail them every time.
Identifying and avoiding these 4 patterns will transform your ability to resolve import issues, increase accountability and maintain strong relationships.
Withdraw & Avoid 🤐 🫣
Silent treatment, anyone?
People who typically fall into this negative communication pattern will pull away as soon as an uncomfortable situation presents itself. Whether they are using it as a weapon to "punish" the other person or they truly just shut down as a response to conflict, to withdraw and avoid is not an altruistic response. Conflict avoidance does not equal peace.
Escalate 🤯 🤬
Raising your tone and intensity in a difficult conversation is a power move that immediately shuts others down. This pattern likely has never gotten you anywhere (even though you think it has because you've managed to overpower others into doing what you want).
Typically if someone responds this way, they're going to be faced with one of two of these negative communication patterns in return. The person you're interacting with is either going to withdraw from you or they are going to escalate right back at you and cause a huge blow-up. Neither of these will get you where you want to go.
If you find yourself escalating in a difficult conversation, it's best to recognize it as soon as possible and ask if there can be a time-out in the conversation. This could be a 5-minute break or even the next day. However, it's important to show enough respect to the topic of the conversation, and especially to the other person, by coming back to what you were discussing. And if you've noticed a pattern with a specific person where you frequently find yourself escalating, give them the freedom to also call a time-out if they are feeling like things are getting out of hand.
Negatively Interpret 🤨 😰
"They said _______ but I'm sure they meant _______."
Someone who negatively interprets tends to take what is said and then rewrite a story in their own head. Something that wasn't intended as negative at all turns into a personal attack. Or, they might take what is meant to be real critique and feedback (because sometimes these things are necessary) and make a mountain out of what you think should be a molehill.
If this is you, the best thing you can do in a difficult conversation situation is to mentally declare noble intent on behalf of the other person. Rather than assuming the worst, take a moment to assume the best about them and their intentions. Oftentimes, the words they are saying will take on a whole new meaning if you simply change your perspective on what you have presumed their intent to be. At least give them the benefit of the doubt.
Invalidate 👎 🙄
"You shouldn't feel that way."
While negative interpretation can turn a mountain out of a molehill, invalidation can make a molehill out of their mountain. This pattern essentially tells the other person that their feelings are wrong. Judging another person's feelings will cause you to lose influence every time.
In these situations, sometimes clarity can help close the gap. But if you are sure you've clearly communicated yet they are still feeling negatively about the conversation or situation, meet them where they are. Allow the person to feel their feelings. From this starting point, the two of you can then work together toward mutual understanding and success.
If you really want to set yourself become the type of person who is good at difficult conversations, even good at conflict. Start by not using the 4 negative communication patterns we've discussed.
Withdraw
Escalation
Negative Interpretation
Invalidation
Bottom Line: Don't be a WENI!
*Negative communication patterns adapted from the book, A Lasting Promise, by Scott Stanley, Daniel Trathen, Savanna McCain, and Milt Bryan (2014, Jossey-Bass).
